Deng Qiang is a former Chinese rider who established the Echo brand in 1998 with his friend Huang GuangHua. He has since manufactured and marketed the following brands :

Adamant
GU
ZOO!
Czar
Echo

The company also manufactures matching branded componentry for these brands including cranks, headsets, handlebars etc. The components are often very similar accross the different brands, but with small aesthetic differences and different logos. Many of the components are available in a wide range of anodised colours. He recently released a hydraulic rim brake similar to Magura's HS33, intended specifically for trials.

He has sponsored a number of up and coming young riders, including Craig Lee Scott and Neil Tunnicliffe.