Keeping my marketing hat very firmly off:
I think the answer they’d give, quite rightly, is that drinking energy drinks is fine in moderation.
I like the odd Red Bull, but by that I probably mean 4 or 5 a year. They’re clearly not great for me, but I quite like the taste and sometimes it’s just a more refreshing caffeine hit when ‘needed’.
I don’t think that many if any of the athletes sponsored by Red Bull are sending out a message to drink them every day, so on the whole I don’t see it as immoral. I see it as a way to use a brand as a platform to help get themselves out to a wider audience, and in that sense it’s very much a two way street.