Just to give you an idea about the prices, ZHI ZM1's retail over here for under 150, and the guy selling them makes a decent profit. Most new Deng frames are cheaper than battered frames you can buy on this forum. Tarty isn't cheap, it's incredibly expensive, especially when it comes to all these coloured components like headsets, hubs, cnc brake mounts (ie. deng headsets are under 30 this end, brake clamps are about 13, Echo CNC/Adamant cranks are 75/95) . So to make some profit, an lbs wouldn't have to put the prices up any higher than Tartybikes, unless the taxes in the UK are very different to the ones we have here. I guess the prices at Tarty are so high because it's their only source of revenue. By selling trials components they have to earn a living and pay for running a shop. In the case of an lbs, these costs are already covered. edit: I still think that Tarty would win with any other shops in terms of customer service. Even if a certain "pink" shop in the UK would offer prices very much lower than TB, I'd still stick to Mr. Read and Cleaver. So it's not only the price of goods, it's the service you get during and after purchase which Tartybikes are simply best at.