Thing is, it's sometimes on 3 times in a row on some channels on Sky, it's now on normal TV, i hear it every single day on the radio, it pops up in popups on my computer, It even randomly started playing on a website the other day :D
No matter what the subject, after seeing something SO many times, EVERY day, for months on end, you just get plain anoyed with it. The fact it was a really shit tune/sound effect to start off with just makes it worse.
I think it's the chav population in the UK keeping it alive, mainly. (Y)