The Demo was for cycles uk. Been with them about a year now.. The demo was at hop farm in kent, for 3 days. sat, sun and mon. My body is STILL aching Its just advertising/promotions for there shops really. The bike..is gooooooooooddddddd When i 1st got on it, i was like, damn i want my dob back , but after 3 days solid riding on it..i like it alot. Nice geo, nice weight, and nice ALL ROUND frame. Does the lot without to much effort