I'm no expert but I just spent an hour figuring out the snails on my onza.
There should be a little pun or bolt sticking out of the frame for the ridges to click against. Check that they are present and adjusted so there's plenty for the cam to push against.
These little bolts seem to be key, because of the shape of the cam, as it turns it puts more and more pressure on the bolts, pushing the hub back away from the frame.
As for what way on they go, on my bike the 'opening' (if it was a real snail) faces towards the back of the bike when its rotated so that the opening is below the hub, and towards the front of the bike when its above.
Hope that's helpful. As I said I'm a noob but I fairly sure that's how they work. Please correct me if the above is a load of rubbish. Sorry for the double post, posting from my phone!