Um, can't say I'd be interested in buying or wearing one, but I'd imagine there are a few guys who would love to wear such a thing.
I wonder if the youngsters (12 - 15 year olds) would like the concept, they seem to be a good market for this sort of thing. However, if you are gonna aim it at them, then I'd suggest the names are changed to be a bit more relevent to the times.
Or you could go for the ageing trialsrider market, for which the names are all good.
For both though, I;d suggest a reworking of the type faces. I notice the trials bit is in the old font used by BTM. Keep it all that font maybe?