now to make an assupmtion , take steve at heatsink for example , now i know he's not as big scale as echo/koxx or whtever but looking at it from an outside perspective it seems he's more about making cheap yet good quality parts rather than making sales. and yet still sponsors some of the best riders in le uk. from where im standing it looks like he is doing the riders a favour by giving them parts to keep them going rather than using them to advertise his products.