1. What is the first thing that comes into your head when you see ‘Lucozade’? The part of the label that says, "may stain clothes", I always think what's it going to do to my insides if it can stain my clothes? 2. What do you associate Lucozade with? a. Sport b. Energy c. Health d. Thirst quenching e. Other:________________________________________________________ 3. How do you see ‘Lucozade’ as a personality trait? a. Active b. Sporty c. Energetic d. Leader e. Determined f. Other:________________________________________________________ 4. What values are important to you? a. Staying in shape b. Physical appearance c. Health d. Life e. Other: All of the above? Also stregnth. 5. What is your reflection when you use the brand Lucozade? (i.e. Jaguar car owners are making a statement of their success) People who drink it generally havn't got a clue in my experience, they go and work out to burn fat, then drink a drink thats full of empty calories and sugar, clever! 6. If Lucozade was a celebrity, who would they be and why? Jade Goody. Disgusting, annoying and very, very orange. 7. What sex would you consider if Lucozade was a human a. Female b. Male