Normal format being MP3?? Ipod plays mp3. A joke? Expand on it. There's free apps and paid for apps, what wrong with paying for some apps? It's like paying for some music you download. What phone do you have thats actually as good or superior to the iphone that came out 5 years ago? I find my iphone so useful. I used to have to carry my phone and my ipod with me, now all I need is my iphone. Back on topic. The touch screen side of the ipod touch is only really useful for the apps side of things. If you just want to play music and some films you might be better off buying an ipod classic, much more storage for your money. And it really isn't that hard to convert WMV/WMA to mp4/mp3.