That's where your wrong and marks right, big tobacco is already all over this, they own loads of e cig companies, for example BAT British American tobacco (Its four largest-selling brands are Dunhill, Lucky Strike, Kent and Pall Mall, with others including Kool, Benson & Hedges and Rothmans) own Vype. https://www.google.co.uk/search?q=e+cig+companies+owned+big+tobacco&client=ms-android-hms-tef-gb&espv=1&prmd=sn&source=lnms&tbm=isch&sa=X&ved=0CAgQ_AUoAGoVChMIwoHez9-vxwIVKFrbCh14tQGt&biw=360&bih=511#imgrc=nT1AwXgwnZc5WM%3A