Tomy P Posted February 28, 2007 Report Share Posted February 28, 2007 (edited) Im currently studying business management and was looking for some help. Ive been given an assignment to create a marketing communications plan, this basically means to come up with some advertising proposals. I have chosen biketrials as my subject matter as it interest me! Basically I was wondering if anyone had any ideas how we could progress our sport. A good example within the cycling industry would be Kona and the africabike scheme, Kona bike Town. So if you people have any ideas that could be used to promote trials that would be great. Could be anything from say the kona idea to just focusing on what the sport means to us. Sorry if this doesnt make much sense... its quite hard to put into words. Cheers for any feedback, Tom Edited February 28, 2007 by tompeibiketrial Quote Link to comment Share on other sites More sharing options...
F-Stop Junkie Posted February 28, 2007 Report Share Posted February 28, 2007 Where to begin? The best way to promote the sport is through continued appearances in the media. If James Bond was to feature a trials sequence in the next film, imagine what that would do the take up of the sport. Better still would be a multi-part TV series giving information about it. Remember, advertising relies on repetition.Don't forget too about complimentary advertising. If DC shoes sponsored - say - Chris Akrigg and promoted him widely, then they would also promote the sport to a wider audience. Animal does this already. You can also promote outside of the sport itself. Again, using Chris Akrigg as an example, you get him on Cribs, an interview/photoshoot with Esquire magazine, you introduce the person instead of the sport, and people will then feel attachment to an individual and then follow that into the sport.What about a series of competitions like the Red Bull bike battle around the UK, all televised? Etc, and so on... Quote Link to comment Share on other sites More sharing options...
Luke Rainbird Posted February 28, 2007 Report Share Posted February 28, 2007 What about a series of competitions like the Red Bull bike battle around the UK, all televised?We really need more of this sort of thingMore people can relater to a big, open, outdoor jam-style comp, as most people know something about bmx or similar, even if it's just that they've seen it once as they drove past a skatepark.If people can relate to it in one way or another, it makes them more interested from the off Quote Link to comment Share on other sites More sharing options...
nafan Posted February 28, 2007 Report Share Posted February 28, 2007 The best thing is to try and organise a massive, OFFICIAL event, and you can try to get sponsorship from trials shops...We are currently running a motorsport project at our school and I am the team manager, which means I have been trying to promote our project as much as possible...But seriously, the best thing to do is organise an official event that everyone will be able to see...Nathan Quote Link to comment Share on other sites More sharing options...
threesixty Posted February 28, 2007 Report Share Posted February 28, 2007 don't forget things like the internet as well. without the internet i would have never discovered this forum and half of the people i now ride with.promotion in the right place on the net would help substantially. getting the website owners to agree is where the problem would liehope this is of some use, steve Quote Link to comment Share on other sites More sharing options...
ogre Posted February 28, 2007 Report Share Posted February 28, 2007 get trials on top gear? like they had the parkour douchebags racing a car (H) Quote Link to comment Share on other sites More sharing options...
Luke Rainbird Posted February 28, 2007 Report Share Posted February 28, 2007 get trials on top gear? like they had the parkour douchebags racing a car (H)They've already raced Gee Atherton, they won't want another mountain bike on there for a while Quote Link to comment Share on other sites More sharing options...
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