i'd say building a wheel is complicated, until you get the hang of it. I've never built one myself, but i'm prepared to try at some point. Just read the guides, make sure you have some idea of what you're doing, and take your time.
i'm buying it! is this one the ice? its really confusing, you listed 3 frames, but there seems to be pictures of 5 different frames: 1 2 3 4 and 5 which one's which?!?!? any info on the geometry as well?