Guy wins millions on the lottery and goes on a shopping spree to get the best of everything. He goes into a shoe shop and demands the best shoes that they have, shoes that nobody else will have. The shop owner goes to the store room and brings out a pair of shoes. He says "these shoes are made from genuine human skin, nobody else you'll ever see will have a pair of these, they retail at £50,000". The millionaire really takes a liking to them but thinks it's a bit much to pay, even if they are made of human skin. The shop owner replies "if you really don't want to spend that much, we do them in black for £4.99"