Goooddd I hate these adverts...
For a start ending on "Shame on you" is going to make an awful lot of people think "f**k off, I've never crashed and I take great care not to kill people", including me. They can f**k right off insinuating that I'm a murderer. I'm gonna go out and do some speeding right now, just to piss them off.
For another thing, that video just came out, so 1 classroom of children died in the last 14 years, which I am amazed at. How the f**k is that number so low? Clearly everyone is already doing the right thing! If you counted the number of times that a vehicle drove past a child in that 14 year period and didn't hit them (let alone kill them), then it's clearly show that a teeny, teeny, tiny fraction of those events ended in kiddy death. Obviously children dying is a terrible thing, but clearly we've very, very nearly mastered not killing children. Now if we (as a species) could all stop murdering cyclists (122 in 2012, 1 year alone), that would a much better focus of our time.
Been a while since I had a proper rant on here, feels good.