Tom has said that he's cool with people starting up new businesses via TF. If a company becomes big, they can pay for advertising banners. So it helps everyone in the long run (users, the company, and TF who stand to get advertising revenue). Look at the current banners - Heatsink, Inspired, Trials-UK, Tarty etc - None of those guys would be around if it wasn't for trials-forum, and now they pay the server bills Whether or not this particular business will make any money is another matter. Good luck with that.