I'd go back and re-edit that one, it makes no sense at all.
The point is with these bikes, as with the Fourplay, the people looking at them and potentially intrigued by them will "get" the reasoning behind the seat, the geo etc. I don't think the brand will need to reach out to a new generation as there is a pretty select market out there that will want these bikes, will know about them already, will understand the reasoning behind them and will buy them.
Think with the bit I've highlighted, if I'm deciphering it right, then you're thinking a little too in depth about the marketing and promotion about a very specialist piece of kit in a very small market (you're chatting shit).