So you're suggesting they should go with the times and build long and low frames? So what will people ride if they want a very short, durable and light frame with a disc mount? Frankly speaking, it's not what people do, it's the fashion for bikes. Have a look at the Koxx team. Most, if not all the mod riders ride short (1000mm) bikes. If long bikes were better, they'd ride them wouldn't they? Oh, and you complain that these frames cost 530 quid. Just one question: why do you insist on paying so much for them if you can get a full build for under 1 grand inc. postage (ie. from Spain?). That's less than a crap Deng bike and you get much better components and a dual disc setup.