I'm not bothered about if he's "being cheekey and undercutting shop prices.....", that makes no difference to the way I feel about buying a frame. This may sound a bit harsh but if ZHI can get me a frame for £50 cheaper than Tarty I will buy from him, even if it is putting Tarty's business down, after all it is a BUSINESS not a friendship. However, I do respect the fact that Tarty and Trials-Uk do make a substantial effort to remain a 'friendly' business. All I want is the best deal. Oh, and I'm not exactly an Admin so not going to comment on the 'Is ZHI advertising without paying blah blah blah" topic.