Funny you say that, I was actually chatting with Andrei about all this on Sunday. He says that despite Giaco went about this all the wrong way, there is some truth in what he's saying.
There is absolutely no doubt that Kenny is and has been a great representative for the SPORT, but he's not a good RIDERS representative. There is more he could do from his advantageous position to promote the riders.
The vast majority of pro riders are STILL heavily backed by the bank of mum & dad, or come from backgrounds where throughout their youth their parents poured endless money/resources into them. Typical 'comp partents'
There are riders though like Andrei and (especially) Janine Jungfels who have NEVER had this kind of backing and have always had to work extremely hard to both scrape enough of a living to fund themselves through the comp seasons, and put enough time into training to remain at the top level.
It's particularly people like this that Kenny is in a position to be able to support them better, but fails to