All capitals, clickbait titles and now all these stupid emojis... I suppose once one or two start doing it, the rest just copy.
It's interesting how things have turned out. I was wondering who the hell even buys Mafia BMX bikes until I started seeing loads of little park rats with them. In the old days BMX media was pretty much the magazines and VHS cassettes. I think that kept the scene cohesive in a way. Now people like Harry Main, Taylor, Adam LZ etc can make a perfectly good living outside of the 'scene'. In some ways you might argue this is good, but at the same time everything seems a little cheapened somehow.
PS for those who don't like Ryan Taylor...
https://www.liveleak.com/view?i=fcf_1397950251